Baptist Health Foundation

Conversion Optimization Masterclass
2027-10-01 08:00 - 17:00, 2027-11-05 08:00 - 17:00, 2027-12-03 08:00 - 17:00, 2028-01-07 08:00 - 17:00, 2028-02-04 08:00 - 17:00, 2028-03-03 08:00 - 17:00, 2028-04-07 08:00 - 17:00, 2028-05-05 08:00 - 17:00 (America/Kentucky/Louisville) and 22 more dates | Boston Public Library – Central Library (Copley Square), 700 Boylston St, Boston, MA, 02116, United States
A targeted one-day intensive designed for marketers looking to improve conversion rates on landing pages, e-commerce sites, and lead funnels. This masterclass takes a structured approach to experimentation, walking attendees through test prioritization, behavioral analytics, and heatmap analysis.
You’ll examine real A/B test case studies, redesign under-performing pages in guided breakout sessions, and learn how to interpret CRO data beyond the basics. No coding knowledge is required, making this workshop ideal for marketing teams, content strategists, and designers alike.
